Taryn

Taryn https://taryntavella.com Taryn Wed, 28 Aug 2019 03:08:03 +0000 https://taryntavella.com en Press http://taryntavella.com/Press Wed, 28 Aug 2019 03:08:03 +0000 Taryn 335615 Taryn Tavella  PRESS PUBLICATION ARTICLE NY MAG What’s the Next Status Plant (That Isn’t a Fiddle-leaf Fig)? REFINERY 29 Why Are So Many Fashion Brands Selling Home Stuff? When Did Reusable Water Bottles Become A Status Symbol? Why Millennials Are Reviving This Once-Tacky Home Accessory Plant Ladies Are The New Cat Ladies Taryn Tavella  PRESS PUBLICATION ARTICLE NY MAG What’s the Next Status Plant (That Isn’t a Fiddle-leaf Fig)? REFINERY 29 Why Are So Many... Fun http://taryntavella.com/Fun Wed, 28 Aug 2019 03:07:26 +0000 Taryn 335614 Taryn Tavella  <img width="1796" height="1119" width_o="1796" height_o="1119" src_o="https://cortex.persona.co/t/original/i/3b79af7fa608e9cf6b27d1a9bc1a23cea2b6135b4670283cc50258e8089cc8c4/1800x-1.jpg" data-mid="916219" border="0" /> Trend Drip Taryn Tavella  Trend Drip Portfolio http://taryntavella.com/Portfolio Tue, 30 Jul 2019 19:52:54 +0000 Taryn 332629 TARYN TAVELLA    Portfolio BRAND & DESIGN STRATEGYPLEASE EMAIL FOR PORFOLIO CLIENTS INCLUDE: DIAGEO, CBI, RABBLE & UNILEVER TREND MOVEMENTSA HOLISTIC LOOK AT CONSUMER TRENDS INFLUENCING DESIGN <img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/d7f9eb076d74b0e3d5065f232577b33f5e1bae15bcad8cf0e442a376f127382f/TrendPortfolio_TarynTavella_final-04.jpg" data-mid="767384" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/24f338af2622aeab5031d45d44931e52f5d88a838a0d204e6291abd60f05cbe6/TrendPortfolio_TarynTavella_final-05.jpg" data-mid="767386" border="0" data-scale="51"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/d988082638e8ba614dbef0fc59a1ae59763de4ae7d42e3cc351f8ae4aa2a95ea/TrendPortfolio_TarynTavella_final-06.jpg" data-mid="767385" border="0" data-scale="51"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/a86c7a2f5dc7c9b688e93717e98304018cbdc21c48f85a3b0747bd8e44e345cc/TrendPortfolio_TarynTavella_final-07.jpg" data-mid="767370" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/74b5064b4cc08dd97e9de0750331aaec2aa1751bfae19dc528b4a8c0016ba723/TrendPortfolio_TarynTavella_final-09.jpg" data-mid="767371" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/8876b89032b78c6fec10ad70782aa7e99cbf4b539d7b4ff6e4aa6ac0a19a736d/TrendPortfolio_TarynTavella_final-08.jpg" data-mid="767373" border="0" data-scale="51"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/ccdb78522af0aa8648b044412a3f657f5571f4090f73321abd62ab40a81a78e2/TrendPortfolio_TarynTavella_final-10.jpg" data-mid="767372" border="0" data-scale="50"/> CLIENT PROJECTS VISUAL IDENTITIES & TREND RESEARCH <img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/46b6b78d32c26fa45e509f5aadf75b383a1873509d443045e54bf7d841818d7d/TrendPortfolio_TarynTavella_final-12.jpg" data-mid="767387" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/56e230e548269e374fa22835fbf0400b0a29eed7f17e973f08112018768f8ce7/TrendPortfolio_TarynTavella_final-13.jpg" data-mid="767397" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/ec60cb911c3e4feddca8777fca41be7e1e2c9d590c3ec37281d1d0c3ecd6f6ca/TrendPortfolio_TarynTavella_final-14.jpg" data-mid="767398" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/61afc363423fd4c677ed87fb64c6cf1061374351211b7e6a35282523d7b43fbc/TrendPortfolio_TarynTavella_final-15.jpg" data-mid="767392" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/779240e64d5f04d882d89a38bdc1d642f579410e81ccddade77351718a905abe/TrendPortfolio_TarynTavella_final-16.jpg" data-mid="767394" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/29562ba933cbaa9a0a9f6e3e6eba9ddd7c86a94de340a8ef073c6341c02f7038/TrendPortfolio_TarynTavella_final-17.jpg" data-mid="767395" border="0" data-scale="50"/><img width="1700" height="2200" width_o="1700" height_o="2200" src_o="https://cortex.persona.co/t/original/i/6c23a2069307f14b48a1b7e282b8f9aa9103610748331d52b58bdefb74c7d5f1/TrendPortfolio_TarynTavella_final-18.jpg" data-mid="767396" border="0" data-scale="51"/> FASHION COLOR & CONCEPT TREND INSIGHTS SPECIFICALLY FOR FASHION RTW <img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/bc5c30ac543ed3d5cd403d7eb09ae8e8b299dd8211d1c4cdaa156453dde49d8b/TrendPortfolio27.jpg" data-mid="1061212" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/675e3c315d31054289bdc20aa5745295450079b87e41afac883e19045ed54d6f/TrendPortfolio28.jpg" data-mid="1061214" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/71429806366dc0e8bd93088ee806ad8edec4032b81fa59c9b064ceb7b18619bb/TrendPortfolio29.jpg" data-mid="1061213" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/f6bd0ef31f394300fff9ef8654eac62a15e694fcc51cb544efa654f9865f463e/TrendPortfolio30.jpg" data-mid="1061215" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/bc1d1dff298b2014ccd7e73e3db0c726054bfde58258260b965a73a36e6ac487/TrendPortfolio31.jpg" data-mid="1061217" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/faf0c1a761c986691b1fd2df57dde0e61d795f67507611a74a7fc967c6ede012/TrendPortfolio32.jpg" data-mid="1061218" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/5c8a0aee46b0768fbfcabf0850cfcf933c078d3d42e6e311b4c39adb3057d6b5/TrendPortfolio33.jpg" data-mid="1061216" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/77365fb799efca5d3798826eff1dde699808e5efdea781508dd4e4b6015f62bc/TrendPortfolio34.jpg" data-mid="1061220" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/06890352739454ae183112f532b03180950278a1a7b0cc1aeb2c8a23b8ae01c2/TrendPortfolio35.jpg" data-mid="1061219" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/5457da64b2de831aac05c15697b58f52ae0e4579048ffa2e188c49388ed249fe/TrendPortfolio36.jpg" data-mid="1061221" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/9c0b5aee0e8f7b0ba4f33d1f23caf55f5e58ee4e617009804334e3f6191dddc6/TrendPortfolio38.jpg" data-mid="1061222" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/83c23e1fe5174dbf2276a8c418d12b3f815b5cedc5f181c7505891a625eefe05/TrendPortfolio39.jpg" data-mid="1061223" border="0" /><img width="612" height="792" width_o="612" height_o="792" src_o="https://cortex.persona.co/t/original/i/8528ae13b0369d91599c56dc3ba2031ec701c2f3146c172d01cebe2c5f1383cc/TrendPortfolio37.jpg" data-mid="1061224" border="0" /> TARYN TAVELLA    Portfolio BRAND & DESIGN STRATEGYPLEASE EMAIL FOR PORFOLIO CLIENTS INCLUDE: DIAGEO, CBI, RABBLE & UNILEVER TREND MOVEMENTSA... Resume http://taryntavella.com/Resume Tue, 30 Jul 2019 19:52:21 +0000 Taryn 332628 Taryn Tavella   Experience Beardwood&Co 2021-PRESENT ASSOCIATE STRATEGY DIRECTOR Develops and delivers strategic solutions such as brand positioning, target definition, architecture, messaging, and design strategies and conceptsWrites and directs creative concepts, tone of voice, tagline, naming, copy, and brand strategies across categoriesContributes to business development, thought leadership, strategic output and relationshipsUncovers insights and translates them into distinctive brand and design strategies across various clients such as Danone, Colgate, and Corona Sparks & Honey 2021-2021 CULTURAL STRATEGIST  Worked with clients, such as P&G and HP, to define growth strategies, identify threats, and prioritize opportunities Mined data and producing fresh insights through the use of S&H cultural intelligence platform Q and off-the-shelf third-party tools Performed intel gathering from across the web and with resources, pulling disparate signals together to make sense of cultural change Minna Sparkling Tea 2020-2021 BRAND + STRATEGY MANAGER Develop and maintain brand guidelines for this startup venture. Including, multi-channel marketing strategy, and data tracking systems.Identify consumer insights and trends in the industry to develop innovativeprograms to capitalize on these opportunities.Built marketing and advertising strategy and assets for retail partners such as Whole Foods, Wegmans, and Amazon.Work with cross-functional teams to establish and articulate Minna's products, mission, values, culture, and brand image are consistently represented and communicatedIncreased engaged email subscribers by 93% and Instagram followers by 64% by using targeted partnerships and micro-influencer initiatives. NFL 2020-2020 BRAND + STRATEGY CONSULTENT Achieved consistent brand positioning, working cross-functionally with the Marketing and Creative teamsDeveloped product and event initiative projects internally and externally.Authored brand frameworks and messaging briefs based on fan insights and research.Reviewed and approved creative submissions from brand partners.Collaborated with teams on logo development from research to execution.Lead multiple research projects such as a future consumer forecast for Super Bowl LVI and a branding audit for the Minnesota Vikings 60th Anniversary. WGSN 2017-2020 TREND STRATEGIST Responsible for analyzing commercial and creative trends while presenting new ideas and innovation for the Interiors and Lifestyle marketsCrafted POV decks for bespoke client’s requests on brand positioning, design strategy, and qualitative research findings driving the vision for how these tools come to life within brand redesigns, line extensions, and seasional offeringsCreated and leads workshops to determine brand objectives, positioning, and visual direction for clientsDelivered research and insight for clients such as Hallmark, Dollar General, and Staples Developed a consumer profile and product development strategy for a client that resulted in increased sales by 75% LIFETIME BRANDS 2016-2017  PROJECT STRATEGIST Reported directly to the VP of Global Trend and Design to create presentations and product development initiatives related to design and consumer trends.Assisted in the creative and functional construction of global trend presentations and the Monthly Stimulus Report for both in-house use and customer presentations, including key accounts with Target and Walmart.Worked with art departments to create and ideate new product lines, designs, or improvements in reaction to strategic research.Was involved in the full product lifecycle from conceptualization to meeting with buyers. FORCE MAJEURE DESIGN 2014-2016  STRATEGIC COORDINATOR Liaised and collaborated with the business development, strategy, and client services departments to develop communications and thought leadership.Conducted in-depth competitive and brand audits that contributed to market research and analysis with strong initial findings and areas of opportunity.Worked closely with the visual strategy and innovation director to create strategic trend presentations for various clients such as Samuel Adams, Unilever, and Diageo. Education Parsons School of Design 2013 STRATEGIC DESIGN & MANAGEMENT, BBA Internships Pearlfisher 2013 CBX 2013 MBF Trend Consulting 2012 Louis Vuitton 2012 Skills Microsoft Programs: Excel, Word, and Powerpoint • Wordpress • Keynote • Adobe InDesign & Illustrator (working knowledge) • Google Analytics • Creative Problem Solving • Communication • Strategic Planning • Conducting Webinars CLICK FOR DOWNLOADABLE VERSION Taryn Tavella   Experience Beardwood&Co 2021-PRESENT ASSOCIATE STRATEGY DIRECTOR Develops and delivers strategic solutions such as brand... Home Page http://taryntavella.com/Home-Page Tue, 15 Mar 2016 15:05:30 +0000 Taryn 31484 T A R Y N TAVELLARESEARCHER, TREND FORECASTER, RELATIONSHIP BUILDER I AM A FONT NERD WHO LOVES TO BE IN FRONT OF A ROOM. I WORK BEST WHEN I AM CHALLENGING CLIENTS TO TAP INTO CULTURE, TO BE CUSTOMER FIRST AND TO THINK OUTSIDE OF THEIR STANDARD BRAND GUIDELINES. CONTACT - RESUME - PORTFOLIO - PRESS - FUN    T A R Y N TAVELLARESEARCHER, TREND FORECASTER, RELATIONSHIP BUILDER I AM A FONT NERD WHO LOVES TO BE IN FRONT OF A ROOM. I WORK BEST WHEN I AM CHALLENGING CLIENTS...